The Golden Gate Bridge was built in the late 1930s at a cost of about $77 million. But, it turns out that the greatest cost was the cost in human lives. About half way through, after realizing that 23 men had fallen to their deaths, the builders decided to create an expensive safety net of stout manila rope. In the second half of construction, not a single man died and, as a bonus, work productivity increased by 25 percent.

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