Analyzing the Local Demographics

It is important to know the full scope of capabilities for growth and positive community impact. By looking to certain demographical indicators, we can determine what efforts and which offerings will provide the best return.

COMPETITION
Who will be the "competition" for sales?

Local Retailers
• Restaurants
• Convenience store
• Coffee shop
• Pharmacy
• DME/HME medical equipment suppliers

Local Service Offerings
• Dry cleaning
• Banking
• Mail/shipping services

COMMUNITY
Who and how many potential consumers live nearby? What community events can we work with to get the word out?

The TMS resource team will provide strong guidance that will help to identify the true potential for community impact. With limits related to the “marketing” of certain service lines, we can best identify which opportunities are available for “getting the word out” to potential consumers.

Potential Foot Traffic
• Sport-Med facility
• "Plastics" surgery
• Affiliated specialty clinics
• Affiliated physician groups

The Finished Product
In the end, we will have a full understanding of the following items:

• What services are needed
• What size it should be
• What the potential is
• Where it should be located
• Who will visit the area

But, the analysis will not be limited to just this type of information. In fact, TMS feels that each campus has its own pulse and identity. Not all of the projects should strive to be from the same cookie cutter. Therefore the surveying itself requires very thoughtful planning and design.

VISION SHARING