Maximizing Sales
• Per square foot rate of return (No overbuilding)
• Floor planning design to capture sales
• Fixture/millwork considerations: Best use of on-site storage; Eliminate need for space elsewhere
• Faster restocking: Equals more sales
• Security considerations: Reduce shrink; Create staff accountability
Return On Investment
• Best returns: How much space is given to which products; Sales to margin and space ratios
• Floor planning design to capture sales
• Vendor contributions: Assistance in planning, costs, and marketing
Product Selections
• Best selections available: Faster turns
• Keeping items fresh: Create "triggers"
• Seasonal sales
• Convenience with value
Best Fit
• Justification: Is there enough information?
• Projected ROI: Based on per square foot
• Placement: Does it make logical sense for potential consumers and/or stakeholders?
Traffic Flow
• Maximize the existing foot traffic flow
• Capitalize on placement: Discharge processes; Staff entry/exit patterns; Visitor accessibility
Realizing The Impact
If the full potential of services is going to be realized, it must be able to assimilate to the existing flow of the overall campus. Unless this is an entirely new campus restructuring effort, it should be placed in an area and manner that creates convenience and "WOW" factors. The best way to maximize the ROI is to not ask your potential "users" to re-route their routines.
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