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...logo merchandise
that thinks it's a coupon
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The diameter, thickness and composition of Just
A Token are unique. It will
not fit into any existing slot machine
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Direct customers where you want, when you want.
Keep a Just A Token
supply on hand in all of your venues at all times, and
a new campaign is always just an "e-mail"
away.
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"Its tracking
capabilities also function to satisfy inventory, regulatory,
and control requirements."
"Now you never
have to deny a request for funding"
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Just A Token is a
perfect fit for casino promotional purposes. It looks like
a large-denomination slot token and acts like a redemption
coupon, making it effective as logo merchandise, while it
continues to carry out its dual purpose---to advertise you
and to bring customers through your door.  Its
purpose
Heavy, shiny, and attractive, it will
distinguish itself from competitor offers, just as it will
distinguish you
from your competitors. And whether you purchase a supply of
custom-designed tokens and let your marketing team do the
rest, or utilize our services
to complete the package, Just
A Token will become a valuable, long-term asset to
your casino corporation.
EFFECTIVE,
UNIQUE INCENTIVES
Offering incentives which are effective, risk-free
and unique to you is a common marketing concern. Although
the typical casino newspaper promotion, i.e. a bus ride, a
free lunch, and $15-$20 in tokens or chips, does
get people to sign up for your Players Club, it does little
to encourage actual play, offers little incentive to make
the trip---and is definitely not unique.
With Just
A Token you can make the redemption value as high as
you want, without risking a single dollar, and without risking
a single "cash-in, walk-out" customer. With an "exclusively
yours" term contract, you can also ensure that your unique
incentive program remains exactly that---unique. Contracts
ABOUT REGULATORY
CONCERNS
Each token is clearly marked with its own unique identifying
number, thereby satisfying not only accounting and employee
concerns, but also regulatory requirements, should they need
to be addressed. Numbering
Keep a Just
A Token supply on hand in all of your venues at all
times, and a new campaign is always just an "e-mail"
away. The numbers on Just
A Token make it possible to know where each token was
dispensed and redeemed, so various campaigns may be in progress
simultaneously. Best of all, Just
A Token advertises your name at all times.
INTERNAL CROSS-PROMOTIONS
When a nearby municipality celebrates an anniversary
or hosts a convention or special event, there are advertising
campaigns and promotions galore, all paid for by the travel
industry, the municipality, hosting organizations, etc. All
have a single objective: to attract consumers to your geographical
area. But who is making sure they come to YOU
instead of to your competitors? We are.
Just
A Token can provide you with a convenient, effective
method of maximizing local event promotions to attract players
to your casino.
- It focuses on gamblers,
not tourists, so it's a 100% market hit
- It's fast, easy, and
requires little or no special administration
- Tokens can be re-assigned
and re-used later for another purpose
FOR
THE MOMENT...FOR THE FUTURE
A simple extension of the above application makes Just A Token
perfect for permanent, internal cross-promotional use. Once
the program is in place, casino customer traffic can be re-directed
to any of your locations with a single correspondence---without
interrupting the overall operation of the program.
Just decide which of your casinos is:
- In a prime area for
an upcoming special event
- Joining your corporation,
opening a new hotel, etc.
- In need of some special
attention
With Just
A Token, your current customers may be attracted to
various locations with the same incentive, according to their
own individual travel plans---AND the identical token may
be used for all of these purposes---at any time.
EXTERNAL PROMOTIONS
Cross-promotions such as those previously mentioned
focus directly on your own existing customer base---from your
combined locations. But there are other promotions which can
bring customers---gamblers and non-gamblers alike---to you
instead of to your competitors strictly by the enhanced incentives
that Just A Token
can offer.
Its design, appearance and number make
Just A Token ideal
for this use, since you can always keep track of which tokens
went to which campaign, location, cross-promoter, etc. And
its unique look will always be an advantage over competitor
coupons.
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to top
...AND SO MUCH MORE
Use Just
A Token to enhance your corporate image, and open doors
to a brand new market. Along with all of the intrinsic rewards
associated with philanthropy, you will gain a
competitive edge you never dreamed was possible.
CHARITABLE
GIVING
Each year, casinos donate millions of dollars to charitable
causes, but few people ever hear about it. Think for a moment
about the typical image of casinos---in the mind of someone
who is not a casino
customer. Now think about the effect on your
casino's image, if your philanthropy was common knowledge,
and if it was possible to accomplish this without publicizing?
Tokens
of Good Will offers a unique, brand-new method of corporate
giving which is both effortless for you and equitable for
charity. Now you never have to deny a request for funding.
Every charity is treated equally, and there are real
benefits for you.
Tokens must be redeemed in your location,
giving you the opportunity to showcase yourself to a whole
new audience. These people---and particularly non-gamblers---will
be able to see for themselves that the casino environment
is not at all what they imagined---at least not in your
casino.
HOW
MUCH DOES IT COST?
The cost of manufacturing your unique, specially-designed
Tokens of Good Will, and a special reduced-for-charity rate
for our administrative services are very competitive in relation
to traditional promotions. Costs
Services
HOW
MUCH IS IT WORTH?
Ask your advertising and marketing staff. Charitable
uses
CITY TOKEN
SPONSORSHIP
Is your casino part of a mega-corporation which encompasses
hotels, restaurants, entertainment facilities, sports teams,
retail chains? Interested in revitalizing the downtown area
which is home to your casino? Want to be a hero?
BECOME
A TOKEN SPONSOR FOR YOUR COMMUNITY
The municipal application of Just
A Token emphasizes locating a corporate sponsor for
the purchase of tokens. Here's a chance to enjoy philanthropic
rewards along with permanent, widespread advertising for your
own casino---not to mention the enhanced image you will enjoy,
as you become known as the casino that came to the aid of
the city. Municipal
uses
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to top
RETAIL
GIFT SHOP
Imagine if your slot players could do all their "holiday"
shopping without ever leaving their favorite slot machine!
With Just A Token
packaging available in your Gift Shop, they could simply advise
a slot attendants or casino host that they would like to purchase
a quantity of tokens along with the packaging of their choice.
More like a real gift than any piece
of paper could ever be, Just
A Token is an attractive, shiny keepsake, presented
in a variety of packages which may be retained by the gift
recipient for future use. Your Gift Shop will increase sales,
and your customers will be able to "keep on playing"
all the while.
GIFT
REGISTRY
A unique and exciting gift from friends and relatives---for
Las Vegas weddings, anniversaries, and other special celebrations.
Offer it in a variety of special celebration packaging, and
delivered to their room prior to arrival.
GIFTS
FOR THE GROOMSMEN
Include it with bachelor party packages, and provide grooms
an exciting entertainment option for that one last night on
the town with the guys. Bridesmaids will love it too!
RELATIONSHIP
PROGRAMS
- Customer awards and
incentives
- Cross-promotions
- Value-added promotions
SIMPLE.
AFFORDABLE. EFFECTIVE.
It's "Just
A Token"...or is it?
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to top
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Make the redemption value as high as you want,
without risking a single "cash-in, walk-out"
customer.
|
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"Exclusively
yours" term contracts will help you bring customers through
your door instead of through the door of "the guy next
door"
"...a perfect
fit for casino promotional purposes"
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|
There is never a risk of "cash-in, walk-out"
no matter how high you make the redemption value---and
every new visitor will eagerly join your Players Club
as soon as he enters the casino.
Services
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"A golden opportunity
for charity...a unique opportunity for you"
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Effortless philanthropy
advertising
